Voice + Look
Warm, plain, encouraging. Royal blue and coral, serif headlines. Done once for the whole business.
Each one has one job
The left side says what it is. The right side says what it holds — and where it goes.
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1 · Brand
Who you are
Liora Hub · set once per businessTwo tabs. Voice: 8 quick answers about how you sound. Look: colors, fonts, style and page layouts.
Open Liora Hub →Holds- Voice: brand name, industry, link, call to action, tone, words you use and never use, your rules
- Look: palette, fonts, visual style, the section order of each page type
Goes into Liora Chamber builders, the Ad Creator, Graphics (colors and style) and the Prompt Library.
- then
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2 · Project
What you’re making
Projects · one per thing you makeA course, a book, a website, a launch. Your first one is made for you.
Open Projects →Holds- Topic, who it’s for, what it sells, the problem it solves, the result they get
- Everything you copy, generate and save while it’s open
These live only on the project — so a course and a book in the same brand can each have their own audience and offer.
- then
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3 · Build settings
This one piece
Inside each builderHolds- Only what this builder needs: format, length, price, delivery, platform…
- The project facts show as one line — “From project …” — not asked again
- Each step’s answer feeds the next; Course hands off to Slides and Instructor’s Guide
The result: a cohesive collection, not a string of one-off AI answers.
One real example, start to finish
Same brand, same voice, same look — five different assets from one project.
“Launch Workbook”
A workbook to help new entrepreneurs launch a business.
For first-time founders · result: launched in 30 days.
From the same project
- The workbook — Ebook builder
- Teaching slides — Slides builder
- Promo graphics — Liora Studio → Graphics
- Launch emails — Emails builder
- Social posts — Social posts builder
Where everything lives
If you’re ever unsure where to type something, it’s here.
| You want to set… | Where |
|---|---|
| Name, tone, words, rules, call to action | Brand → Voice (Liora Hub) |
| Colors, fonts, style, page layouts | Brand → Look (Liora Hub) |
| Who it’s for, what it sells, problem, result | Project |
| Format, length, price, delivery for one piece | Build settings (inside the builder) |
| Long-form content, step by step | Liora Chamber |
| Images, graphics, ads, video | Liora Studio |
Good questions
Do I have to go in order?
No. Open any builder and start — you’ll get a first project automatically. Anything you haven’t set yet shows up as a [bracket] in the prompt for you to fill in.
How do I know what it’s using?
Liora Chamber and Studio pages have a “Using” bar: Voice · Look · Project. Click Inspect to see the exact details “Generate here” adds to your prompt.
Can two things in one brand be different?
Yes — that’s what projects are for. Each project has its own audience, offer and result; click Edit project on the “Using” bar.
I have more than one business.
Make a brand for each one in Liora Hub. Each brand keeps its own Voice, Look and projects.